The Changing Face of SEO in 2014

Many Search Engine Optimization professionals have been asking whether SEO as a tool to rank websites is dead and for those working in the SEO industry this is a little scary not knowing if our jobs are in jeopardy. In 2013, Google started taking major steps in fighting SPAM, and thus shifted the playing field for all SEO professionals and their clients.

So in 2014, trying to beat your competitors for your keywords and still trying to rank your website high, may be challenging. One this hasn’t changed; you still need quality authority backlinks from existing sites back to yours, as well as quality content with anchor text.

Most SEO experts know that you have to build a solid SEO performance in 2014 with white-hat techniques to continue to built on what we learned in 2013, as well as what these changes mean strategically for SEO.

Content Marketing is Key!

Content marketing will be the key to SEO and professional internet marketing in 2014. From an SEO expert’s perspective, Google will be focusing on companies that have made robust SEO / content marketing efforts in the hopes that this is sign that they are the kind of business Google wants to support.

Advantages to good content strategy:

Regular content targeted to your audience.
Social signals from regular posting and sharing with your audience.
Measurable activity and or signs that your website is growing.
Increasing authority and website page rank connected to your body of work.
If you have specific questions or are looking for help with SEO contact an SEO services expert in your area on anywhere on the web. To help with your search, you should look for terms like “SEO expert” or ” SEO services” or something to that effect.

Get a Google+ Presence!

In addition to strengthening your overall SEO and social media marketing position, it’s going to be absolutely critical that you strongly invest in your Google+ presence.

Establishing Google Authorship of your article content and linking it to your Google+account is a major factor in determining who the major players will be in 2014 as far as SEO goes. Authorship connects your content with Google+ and plays an important role in the SERPs (search engine results pages). In the end you will have strengthened your overall Author Rank.